About Fiber First Fashion

Fiber First Fashion is an AI-powered catalog that helps you find clothing made from natural fibers — wool, linen, cotton, silk, hemp — across independent brands in the EU and the UK.

We index brands that meet our fiber criteria, surface their products through semantic search, and send you to the brand's own site to buy. We don't set the price, and you pay what you'd pay going direct.

How we rate

Every brand gets a score from 0 to 100, built from certifications we can match to a public registry and from the fiber composition of its catalogued products. The criteria are published. A brand whose catalog isn't majority natural fiber can't reach our top band, whatever else it stacks up.

What we know, and what we don't

Some things are certified by a third party. Some are stated by the brand and not independently confirmed. Some we looked for and couldn't find. We label all three, and we say when we don't know.

How we make money

We earn a commission when you buy through a link here, at no extra cost to you. Brands can also pay for a Partner listing. Neither changes a brand's rating.